The Power of Perceived Value

Oct 18

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Why More Businesses Are Creating Online Branded Merch Stores

Oct 10

"Can you send me the logo again?" "Who ordered these shirts?" "Why are different locations using different branded materials?" If managing branded merch in your business feels more chaotic than ...

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Your Guide to Promotional Shirts

Jun 2

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's Consumer Study, wearables are the #1 most popular pr...

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