The Power of Perceived Value
Oct 18
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingWhy More Businesses Are Creating Online Branded Merch Stores
Oct 10
"Can you send me the logo again?" "Who ordered these shirts?" "Why are different locations using different branded materials?" If managing branded merch in your business feels more chaotic than ...
Continue ReadingYour Guide to Promotional Shirts
Jun 2
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's Consumer Study, wearables are the #1 most popular pr...
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